Maximum is a credit card brand by Türkiye İş Bankası offering a wide range of benefits and campaigns, while Maximum Genç is designed specifically for a younger audience with a more dynamic and lifestyle-oriented approach.

Challenge
I was tasked with designing social media visuals for both Maximum and Maximum Genç cards, ensuring alignment with their core brand identity while differentiating their visual language to appeal to distinct target audiences.

Approach
I created a flexible social media design system that reflects the unique characteristics of each card. For Maximum, I used the brand’s signature vibrant fuchsia color and bold visual language to maintain strong brand recognition.
For Maximum Genç, I developed a more dynamic and youthful direction by combining the core Maximum red with bright, high-contrast colors and neon accents. I also incorporated graphic elements inspired by youth culture, such as music, art, and gaming, to create a more engaging and relatable visual style.

Outcome
The final designs successfully differentiated the two card segments while maintaining overall brand consistency. This allowed for more targeted communication, increasing engagement with both general and younger audiences across social media platforms.