Türkiye İş Bank is the largest private bank in Türkiye and a trusted leader, established in 1924 as the first national bank of the Republic.

Challenge
Tasked with designing social media visuals that align with İşbank’s established corporate identity while ensuring consistency and adaptability across different platforms.

Approach
I created a cohesive social media template system tailored to İşbank’s brand guidelines. The design was built around İş Bankası’s visual identity, combining the deep sense of trust represented by its dark blue corporate color with modern and professional design elements to reflect the brand's financial strength. The design was optimized primarily for Instagram and then adapted for use across other social media platforms, ensuring consistency in layout, typography, and visual language. In addition to social media, these designs were also adapted for use within İşbank’s mobile app, İşCep.

Outcome
The final design system enabled consistent and professional communication across social media channels, strengthening brand presence while allowing for efficient content production.